Emotional transaction at el juego bonito (beautiful game) turnstiles

ImagePicture taken from Jon Rogers Tumblr

Let’s get one thing straight, as a fan the only return on investment we are entitled to from supporting a football club, is an emotional one. Football owes us nothing more than the reciprocation of emotion. We as fans put our money where the heart lies, support that’s inherited through family or support that’s earned from advocation for a new team. A connection we pay for with no promise of a positive outcome. The only thing the beautiful game owes us is the recognition that we exist. And football like other events requires fan participation to make the occasion real.

The recent England V’s Italy world cup game saw 219,637 tweets registered after Daniel Sturridge’s 37th minute equaliser (Porter T, IBT, 2014 online) with an estimated 7.2 million tweets registered globally on Twitter during the game (Watt A, Cambridge News, 2014) #England and #Gerrard hastags being favoured to identify association with the game (Digimind) The emotion’s real and through digital and social platforms the connections real (time) as well.

June 18th saw the football fixtures for England’s domestic leagues being released, my beloved Manchester City have a tough start Several premier league clubs have seen the value a digital strategy can bring as a way to not only engage with the fans and give them an extended experience with the game, through own, affiliated, and fan generated content but build a longer term relationship for the brand with fan and his or her family and friends.

Some great insight can be found on how the likes of Manchester City, Real Madrid, Roma, and Derby County have all been incorporating digital technology into their fan engagement strategies here:

Q&A: Manchester City’s approach to digital marketing
Real Madrid’s head of mobile talks about the club’s mobile strategy
How football clubs engage fans on Instagram
Portsmouth FC digital strategy
Has the beautiful game dropped the ball?

The new season also brings much optimism for some of the clubs lower down the league(s) wanting to make their mark on and off the pitch. It will be very interesting to see how many of them will turn to digital as a way of providing the fans a greater emotive connection with their club by way of the game of football. All too often what happens on the pitch dictates business matters off it. The key will be in how to manage that customer experience gap.

(come on England)

Prospective client website user needs – a doodle

ImageThe digital communications management post graduate course I am currently undertaking through Manchester Metropolitan University has been the best thing I have done for many years. Not only is it developing my knowledge of digital and social media it has had a very positive effect on my mindset when it comes to challenging original thought and ideas. The above is a quick brainstorm regarding what prospective client user needs of an agency website might look like which has impact on design, UX, content, search optimisation and social media

Agility (Agile + Ability)


Best £41.65 + £8.00 VAT I’ve spent.

If there was a word that summed up the recent DPMUK conference it was ‘Agile’  Wikipedia describes Agile development as a methodology that “promotes adaptive planning, evolutionary development and delivery, a time-boxed iterative approach, it is a conceptual framework that promotes foreseen tight interactions throughout the development cycle”


Agile’s notion of rapid and flexible response to changes permeated many of the talks even if the main topic of conversation did not centre on Agile itself, the ability to be both agile in principle and practice was clearly a discipline required to be successful in digital project delivery. For someone like myself who has set a goal on becoming a valuable member of a digital project delivery team this particular insight was much welcomed. Knowing skills and experience from other roles not necessarily within digital project management could be great assets.

Personal highlights from those that spoke included; Brett Harned’s 25 tips to being a a better digital project manager “cheerleading, owning your craft and putting the people and patience into project management” stood out @brettharned http://brettharned.com

Sam Barnes @thesambarnes http://www.thesambarnes.com was able to gleam great client perspective by working with an external agency to redevelop the company website. Why “honesty is often the best policy” understanding each others project processes, being a huggable bear, reporting from day one, wear a smile in meetings and “absolutely do the right the thing”

Suze Howarth @suzehowarth of Numiko made us all feel unfit and out of breath with her great explanation; presenting project management cycle as similar to the recent marathon she ran!  “Knowledge, Communication and Rewards” being key milestones to the success of the overall process. And remember to warm down with an away day or two!

Rob Borley @bobscape of dootrix centred on the impotence of values, culture and community within the agency and that developing and fostering talent was essential to the success of agency and client relationships.

The day finished with a immersive 360 degree performance from the ever green Paul Boag @boagworld opened his digital adaption talk with the shocking revaluation that THE WEB HAS CHANGED STUFF! and went onto ask for our help in breaking mentalities, empowering failure and rebooting business culture. “Educate and lead” Marvellous stuff.

Whether it was ending with Paul or because the event was the first of its kind in the UK, optimism levels were already high in the room, and I left with a feeling I had been privy to a moment in time. It certainly signalled the significance of the DPMUK movement and the acceptance of agile is playing in shaping it’s future.